This opening session will set the scene for what promises to be a brilliant event around this accelerating sector.

We will hear from Jamie Peate on the global growth of social commerce, the size of the market and the opportunity and challenges it presents to brands.  He will share platforms that are leading the way in social commerce and delve into what promises to be the BIG next thing.

In addition to the above, Jamie will look at why he believes digital and bricks and mortar should make love not war and share those brands he thinks are getting it right and maybe those getting it wrong too.

Read less

• Undeniable truth - we are at the start of the next wave of retail innovation
• Discuss the rapid shifts in customer behaviours over last 2 years and what this has meant for brands/for retail.
• A look at Snug’s success in building a company and category (online)
• How Snug’s business model and strategy has been built to be social commerce first – it is at the core of our strategy
• How social platforms (i.e. Facebook etc.) have enabled Snug to leverage ecommerce and facilitate Live Selling (as an industry first)

Read less

• How to understand your current position and where you need to get to
• Using customer data and insights to understand behaviours and inform your social commerce strategy 
• How to create optimised shopping experiences on the channels where your customers and potential customers are
• The importance of personalisation in delivering a customer-focussed social commerce strategy

Read less

Social commerce may have become one of the big talking points for brands and markets, but we're now seeing a new type of commerce emerge: Community Commerce.

Due to its blend of community, entertainment and an algorithm that is built on content not connections, product discovery and shopping has become a big part of the TikTok experience. Just one example of Community Commerce in action is the #TikTokMadeMeBuyIt hashtag, which showcases the products the community discovered on TikTok and has generated over 4.5B views to-date. Countless brands have reaped the benefits of community-driven, organic trends on the platform like #TikTokMadeMeBuyIt through real-time engagement and action. 

In this session hear from TikTok on how brands have experienced the power that TikTok’s community and platform can unleash for their businesses and, ultimately, their bottom line. 

Read less

As the lines between content and commerce continue to blur, brands are focussing on native content, creators and micro influencers to provide social proof for their products and drive product discovery, authentic engagement and sales.

Join our panel to explore how to harness the potential of shoppable content across your social channels to reach and convert potential customers.

Read less

Explore the impact of the Live Commerce boom in China and what these developments  mean for global brands and their future social commerce strategy.

• China is the future of social commerce: penetration is three times higher in China than the US and total social commerce revenue in China is ten times higher than the US.
• Platforms like WeChat and PDD combine elements of e-commerce, live streaming, group buying, and an advanced influencer industry.
• Western platforms don’t have the same functionality, so how should brands selling to UK consumers think about social commerce?
• What can we learn from China about what’s next? What should western brands be doing now, next month and over the next year to get ahead.

Read less

Read less

Read less

Read less

Read less